Mary S. Hunt

 

                  Marketing Strategy that Produces Real Results

Product Marketing

During her years in financial services, Mary managed four existing and one new credit product, meeting or exceeding the corporate goals for each.  Her accomplishments in product marketing include the following:  

  •  Increased number of accounts in Chevron commercial/fleet card portfolio by 17%, revenues by $57 million and profits by $1.1 million, by increasing acquisition while holding attrition and collections flat.
  • Grew Wells Fargo's small business credit portfolio by 7% by leveraging a/b testing in direct mail and telemarketing and applying statistical methods to optimize acquisition marketing results.
  • Developed and launched the industry's first secured business card product for Wells Fargo, delivering higher credit quality and fewer fraudulent applications than expected.

 


 

To learn more about Mary's background, skills and experiences, download her resume or go to her online profile.

To contact Mary about career opportunities or other topics, email her or go to the contact page.

"Mary...is smart, strategic, highly knowledgeable, inclusive and empowering of others."

Dale Shintani

SVP/Mgr. Business Lines of Credit Group, Wells Fargo

July 3, 2009

Copyright 2009 Mary S. Hunt. 

All rights reserved.

 

 

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