Mary S. Hunt

 

                  Marketing Strategy that Produces Real Results

Marketing Strategy

Mary has deep experience in creating both single-channel and fully integrated marketing strategies, and can implement both effectively.  Some examples of her strategic accomplishments follow:

  • Produced Charles Schwab's first comprehensive retail client events strategy, along with tactical plans for execution of 20 best-practice events.  Together these garnered $1.2 billion in new assets during the first year. 
  • Created Charles Schwab's first email acquisition strategy, including both lead follow-up and pure prospecting via email.  This strategy produced $400 million in new assets during the first year.
  • Conceived Wells Fargo's strategy for growth of the small business credit portfolio through alliance partner affinity and co-branded acquisition marketing.  This strategy produced an above-goal 1.5% increase in the client base.
  • Invented Chevron's strategy for growth of the commercial/fleet card business through corporate direct marketing, and local marketing and merchandising by channel partners.  This strategy produced 17% more clients, $57 million in incremental revenue, and $1.1 million in additional profits for the business unit that year. 

 


 

To learn more about Mary's background, skills and experiences, download her resume or go to her online profile.

To contact Mary about career opportunities or other topics, email her or go to the contact page.

"Mary is a very insightful marketer with a keen ability to balance tactical and strategic priorities."

Bruno Sarda

Director, eBusiness, Charles Schwab & Co.

June 14, 2007

Copyright 2009 Mary S. Hunt. 

All rights reserved.

 

 

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