Mary S. Hunt

 

                  Marketing Strategy that Produces Real Results

Brand Marketing

Mary has guided brand strategy and executed hundreds of campaigns within brand standards throughout her career, at the product, division and corporate level.  Here are some examples of her brand marketing experience: 

  • Delivered a corporate website featuring all-new content, design, technology and search optimization for Advent Software.  Following the launch, traffic increased 84%, repeat visitors grew by over 250% and sales lead quantity and quality improved.  It now produces over 70% of the revenue from all marketing programs. 
  • Launched a targeted public relations strategy for Advent Software that consistently produced more coverage than competitors and cost 80% less than buying comparable space through advertising.
  • Created and implemented a print and online advertising strategy for Advent Software that generated buzz around specific product launches and produced a consistent flow of inbound sales inquiries year-round.
  • Designed and produced a print advertising and store merchandising campaign for Chevron to launch its new Commercial Card telephone application.  Results were much stronger than expected, causing Chevron to revise upward acquisition goals for the year. 

 


 

To learn more about Mary's background, skills and experiences, download her resume or go to her online profile.

To contact Mary about career opportunities or other topics, email her or go to the contact page.

"Mary...joined Advent at a time when the marketing department needed a respected and dedicated professional to turn it around.  Mary proved her value by assessing the situation right away and then by working hard to make an immediate impact.  She is focused, driven and works closely with her entire team to drive her department to success."

Jill Loeffler

Marketing Manager, Advent Software

June 7, 2007

Copyright 2009 Mary S. Hunt. 

All rights reserved.

 

 

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