Great Free Resource - The Essential Marketing Automation Handbook

I recently attended Dreamforce, the Salesforce.com conference in San Francisco, and dropped by the MarketingGenius booth on the expo floor. After speaking to a great sales rep, Brandon Binder, I found myself in the posession of an equally great marketing resource to take home with me. It is called The Essential Marketing Automation Handbook, by Ardath Albee, and you can download it here. This 48 page handbook details everything you would need to know to upgrade your marketing process to produce better results. It includes chapters on how to implement lead scoring, how to nurture leads by mapping content to buying stages, and how to optimize your lead nurturing strategies so that they accelerate leads through the pipeline to a closed sale. It doesn’t recommend or even discuss any particular product that might help you do these things, just lays out the conceptual framework for why you should do them, and how to go about doing them. Very helpful. While most tradeshow handouts go in the trash pretty quickly in my experience, I’m hanging on to this one.

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