The Time has Come for Marketing Automation

Last week I spent some time in the Expo at Dreamforce, salesforce.com’s annual event in San Francisco. As a marketer, I found I was drawn to the booths that had anything to do with marketing, sales or both sales and marketing. An observation I made as I toured the expo, is that marketing automation has finally arrived.

I have been aware of marketing automation software and SAAS for years. I’ve even bought marketing automation software and SAAS for various employers. However, it always seemed like my employers thought this purchase was just my preferred way of working, rather than the right way to manage marketing programs. I’m always happy to be accommodated, but nowhere near as happy as when I see that I’m surrounded by true believers. Last week at Dreamforce, I was surrounded by true believers. It seemed like everyone at the show believed that marketing automation was a “must have” and not just a “nice to have” anymore.

There were so many great providers of marketing automation at Dreamforce, it would be hard to list them all, but here are links to some of my favorites:

Eloqua
Genius.com
MarketBright
Treehouse Interactive
Marketo

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