Product Marketing

Mary's accomplishments in product marketing include the following:  

  • Increased number of accounts in Chevron commercial/fleet card
    portfolio by 17%, revenues by $57 million and profits by $1.1
    million, by increasing acquisition while holding attrition and
    collections flat.

  • Grew Wells Fargo's small business credit portfolio by 7% by
    leveraging a/b testing in direct mail and telemarketing and
    applying statistical methods to optimize acquisition marketing.

  • Developed and launched the industry's first secured business card
    product for Wells Fargo, delivering higher credit quality and fewer
    fraudulent applications than expected.

  • Launched 10 new enterprise software products and 1 new service
    to Advent Software's market and employees, using a proprietary
    product launch methodology developed by her team, and
    implemented by a company-wide cross-functional team.

  • Planned and executed once- or twice-yearly launches of 22
    software solutions for Moody's Analytics, emphasizing market
    awareness, sales lead generation and organizational enablement.

  • Led initiative at Moody's Analytics to significantly deepen team's
    market knowledge, produce buyer personas, document buying
    processes, and map content to each phase of the buying process.

To learn more about Mary's background, skills and experiences, download
resume or go to her professional profile.

To contact Mary about career opportunities or other topics,
email her
or go to the
contact page.
" smart,
knowledgeable, inclusive
and empowering of others."

Dale Shintani

Senior Vice President, Wells Fargo

July 3, 2009
Copyright 2015 Mary S. Hunt.
All rights reserved.

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Photo of Mary S. Hunt, a marketing strategist who works in San Francisco.
Mary S. Hunt
Accountable Marketing | Profitable Growth