Process Improvement

Mary's second greatest strength is her focus on continuous improvement
of sales and marketing work processes.  She uses a 'test-and-learn'
methodology to explore opportunities for improved effectiveness or
efficiency, and then scales only the most profitable of these
opportunities.  Some examples of the operational improvements she has
made are listed below:

  • Implemented a marketing operations management application at
    Advent Software that streamlined the marketing planning process
    and improved communications to key internal business partners.

  • Introduced all-new product launch methodology at Advent
    Software, increasing accountability of the cross-functional team
    involved in product launches, and streamlining the process for
    obtaining executive input.  

  • Reduced size of Advent Software's online sales lead form,
    increasing completion rates and reducing processing time,
    without reducing qualification rate.  

  • Developed and implemented Wells Fargo's first online business
    credit application, reducing application processing time, and
    improving the brand by speeding credit decisions to applicants.

  • Created and implemented the fleet card industry's first
    telephone application process for Chevron's Commercial Card,
    reducing application processing time, and improving the brand by
    speeding credit decisions to applicants.
___________________________________________________________

To learn more about Mary's background, skills and experiences,
download her
resume or go to her professional profile.

To contact Mary about career opportunities or other topics,
email her or
go to the
contact page.
"Mary is a very
knowledgeable marketing
executive with a keen eye
for detail and a great
talent for creating
repeatable, measurable
processes in the
marketing function."

Kathleen Golden

Public Relations Manager, Advent
Software

June 14, 2007
Copyright 2015 Mary S. Hunt.
All rights reserved.

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Photo of Mary S. Hunt, a marketing strategist who works in San Francisco.
Mary S. Hunt
Accountable Marketing | Profitable Growth