"Mary built the corporate
marketing team in to a
strength, particularly in
the areas of promotion,
client communication,
events and corporate
website performance."

Dan Nye

Executive Vice President & General
Manager, Advent Software

June 8, 2007
Demand Generation

Mary's greatest strength is her ability to profitably generate demand
from clients and prospective clients.  She does this by delivering the
right combination of marketing strategy and execution, and also by
energizing key business partners to maximize demand generation from
all sources.  Below are just a few examples of her accomplishments:

  • Initiated $4 million in annual revenue for Advent Software by
    generating sales leads, largely from digital sources.

  • Attracted $1.6 billion in assets to Charles Schwab by acquiring
    new clients directly via email and enabling retail sales force to
    upsell existing clients at local marketing events.

  • Brought in over $1 billion in long-term natural gas contracts by
    differentiating the Chevron's brand from key competitors and
    converting interest generated by this campaign to closed sales.

  • Grew Citi at Work account volume by 18% and balances by 37%,
    year-over-year, to more than $2 billion in total assets.  

  • Grew Wells Fargo small business credit client base by 8.5% by
    creating an alliance partner program, improving marketing
    operations with a/b testing, and launching an online application.  

  • Increased Chevron's commercial/fleet card revenues by $57
    million, by expanding and improving existing marketing
    operations, launching the industry's first phone application, and
    re-energizing the dealer network about this product.

To learn more about Mary's background, skills and experiences,
download her
resume or go to her professional profile.

To contact Mary about career opportunities or other topics,
email her or
go to the
contact page.
Copyright 2015 Mary S. Hunt.
All rights reserved.

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Photo of Mary S. Hunt, a marketing strategist who works in San Francisco.
Mary S. Hunt
Accountable Marketing | Profitable Growth